The Charm Centre

The Charm Centre, 1948. Paul Henderson, MdHS, HEN.00.B2-164.

The Charm Centre, 1948. Paul Henderson, MdHS, HEN.00.B2-164.

The owners of this upscale women’s dress store, William “Little Willie” Lloyd Adams and wife Victorine Quille Adams, had impressive resumes that contributed to the civil rights struggle. Willie Adams, multi-million dollar illegal lotteries operator turned legitimate businessman, funded aspiring Black entrepreneurs during a time when banks would not lend to Blacks. He also funded desegregation lawsuits. Victorine Adams was a highly regarded woman for both her poise and political accomplishment. In 1946, she directed the “Register-to-Vote” campaign which resulted in thousands of new voters. She was the first elected woman of any race to be appointed to the Baltimore City Council in 1967.

Image information:

The Charm Centre

1811 Pennsylvania Avenue, Baltimore
September 1948
4 in. x 5 in. acetate negative
Paul Henderson Photograph Collection, HEN.00.B2-164

Google Maps Street View of 1811 Pennsylvania Avenue today:

Sources:
Diminutive Mrs. Adams received ‘giant’ tribute. (May 10, 1958). Afro-American newspaper.
Smith, F. (2008). Here Lies Jim Crow: Civil Rights in Maryland. Baltimore: The Johns Hopkins University Press.
Pietila, A. (2010). Not in My Neighborhood:  How Bigotry Shaped a Great American City. Ivan R. Dee, Publisher.

 

Pennsylvania Avenue

Pedestrians on Pennsylvania Avenue. Paul Henderson. MdHS, HEN.00.B1-112.

Pennsylvania Avenue was the black community’s place for entertainment, retail stores, clubs, restaurants, and much more. Some businesses, however, upheld strict Jim Crow policies. In an effort to change policies, the self-described prophet, Kiowa Costonie, along with many organizations including the City-Wide Young People’s Forum conducted the “Buy Where You Can Work Campaign” in the early 1930s. The purpose of the campaign was to force white-owned stores in the black community to hire black employees. After picketing began, business owners headed to the courts to request they deem the picketing illegal. [Image: Pedestrians on sidewalk, 1600 block, Pennsylvania Avenue, March 1948, Maryland Historical Society, HEN.00.B1-112.]

More photographs of Pennsylvania Avenue by Paul Henderson: